GLBT Market Demographics

GLBT Market Demographics

Facts and figures about one of the world's most valuable target markets

How large is the U.S. gay market?

Greenfield Online's research of the gay market reports that:

78 percent of gay online users prefer to buy from companies that advertise to the gay market.
71 percent of gay online users have made credit card purchases online.
43 percent of gay online users identify Gay.com as their favorite Web site.

Simmons' research comparing gay consumers to the national index of consumers reports that gay consumers are:

71 percent male/29 percent female
Over twice as likely as national index to be professionals/managers
Twice as likely to have household income over $60K
Twice as likely to have household income over $250K
Twice as likely to have graduated from college
Three times more likely to be online than the average American
Four times as likely to spend over $150 on long distance monthly
Twice as likely to spend $250 on cellular service

and that, of those surveyed:
Over 90 percent took a domestic trip this year
60 percent took a foreign trip in the last three years
65 percent identify themselves as having to have the "latest"
68 percent upgrade to a product's latest model
77 percent "believe in indulging in themselves"
57 percent "prefer to buy top of the line"
59 percent buy themselves whatever they want

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