Capture the attention of the highly desirable gay and lesbian market!
78 percent prefer to buy from companies that advertise to the gay market
68 percent upgrade to a product's latest model
57 percent "prefer to buy top of the line"
77 percent "believe in indulging in themselves"
Twice as likely to have household income over $60K
Twice as likely to have graduated from college
Three times more likely to be online than the average American
Twice as likely to spend $250 on cellular service